Strategy

Communication. It sounds so simple but making it work can be a tricky business, marrying together messaging, audiences, context, creative and delivery into a coherent approach. I can help by understanding your aims, picking apart the pieces and bringing it all together, giving you the foundation for your content strategy and the blueprint for your communications plan.

EXAMPLES

• Communications strategy

• Messaging development

• Content planning

• Brand articulation and tone of voice

• User experience design

Copywriting

Clear, concise and jargon-free writing gives your message the best chance of reaching and engaging your target audience. From a starting point of just a few bullets, I can work with you to deliver the copy you need.

EXAMPLES

• Posts for blogs or social media channels

• Thought leadership articles

• Website or brochure copy

• Whitepapers

• Long-form content or reports

• Magazines

Editing

Sometimes you need a little polish - other times you might need a lot. By proofing, revising or rewriting the words you've already written, I can help ensure the final copy is accurate, consistent and creates the professional impression you intended.

EXAMPLES

• Marketing copy

• Articles and reports

• Email newsletters

• Award entries

Press Releases

You might have a story to tell but you've got just seconds to be heard. And journalists have no time for fluff. Being succinct - and accurate - is essential if you want to have a chance of getting your message across.

EXAMPLES

• New business wins

• New hires and appointment releases

• Product launches